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PHILOSOPHY

I am not a dairy milk.
I am vegetable white drink, full-bodied and tasty like a dairy milk.
What name did my creators give to me?

nomilk logo

MY STORY

My creators said to me:

creators





We have arrived naturally to your name.

marketing guru





Animated with passion and enthusiasm we turned to marketing gurus to get advice on the best way for you to grow up.

they say no




Do you know what these gurus said to us?

No
it is not a nice word to say. It's not "polite"
No
is not good. Do not EVER use “NO” in marketing
No
is not good because it is negative

no




But we have said: 

Is No  really such a wrong word?





 No  is a word that has strength, character.

Saying No is a right, because YES & NO delineate the space of respect between us and others.

yes





My creators did not change my name. My name is NoMILK.

 No  has changed the history of the world,
and in my life I want to make the difference, even if with a single  No .

Some No have changed the history of humanity.
Other No are less famous but equally important. Ours!
Write us how your life has changed after the No you said or received.

Rosa Parks NO

On December 1, 1955, in Montgomery, Alabama, Rosa Parks is going back home by bus. The bus driver asks her to move to the back of the bus so a white passenger could take the seat at the front. Parks refuse to move and maintaining a calm and controlled poise replies with a simple and dignified "NO".Rosa Parks was arrested and imprisoned for improper conduct. She was called the "Mother of the modern-day American Civil Rights movement" and "the mother of the freedom movement".

NO MORE VIOLENCE AGAINST WOMEN

Say No to the Violence against women is an international non-profit organization that promotes campaign against domestic violence.

The NO of Chile

In 1988, after international pressure, the dictator Augusto Pinochet of Chile organized a referendum on his presidency. He wanted to win with the majority of “YES”.To sink the campaign waged by the dictatorship, the message of the opposition had to be concise and effective. It was decided to focus on the NO, but with a tone that could not give rise to censorship. Thus was born the slogan NO Chile, la alegría ya viene (NO Cile, l’allegria è in arrivo)(NO Chile, the happiness is coming), an invitation to find happiness by voting No and removing Pinochet. This message gave a decisive contribution to the struggle to get people to vote and get over the fear of siding against the regime.

Steve Jobs and his NO

"People think focus means saying yes to the thing you've got to focus on. But that's not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully. I'm actually as proud of the things we haven't done as the things I have done. Innovation is saying no to 1,000 things."

The NO of Greece

Greece has chosen to say 'Oki' (NO) in a referendum organized by the Head of the Government on the proposal of the European creditors, deciding to play hardball with the countries demanding austerity and a drastic change of state administration in Greek. Since then, relations between the European states have been redesigned on another axis of force.

#ImNoAngel

NO to the idea of impossibly beautiful bodies forced to comply with latest fashion trends: “Woman healthy self-respect. No matter your weigh or size”.